Hi, I'm Max Panych

I run a construction company and other ventures, using AI to build smarter ways of working.

Leads, quotes, proposals, emails, SEO, admin and operations. I build and test AI-powered systems across the business.

15 years in marketing, including 10+ running my own SEO agency. I’m not easily impressed by shiny tools. I care about one thing: does it save time or make money?

I test everything in my own businesses and share the wins, the flops and the workflows worth stealing.

Business owner? Follow along. Save yourself a few expensive experiments.

What you’ll find here

• Reviews and pricing. What a tool really costs, what you get for the money, and whether I’d pay for it again.
• Guides. Step-by-step setups you can copy, from answering reviews to connecting AI tools to each other.
• Tests and case studies. My own experiments, with the numbers that came out of them.

How I test

Every review starts with me paying for the tool, or using the free plan, and doing real work with it. I write down what it cost, how long it took and what came out. If a page has a number on it, it’s either my own or it links to where it came from. The full process is in how I test and rate AI tools, the rules I write by are in my editorial policy, and how I make money explains the affiliate links.

Find me

LinkedIn, Instagram, X and Facebook. My construction company is Buildme.