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17 Best CRM Software of 2023 (Compared and Reviewed)

Choosing the right CRM software is vital to maximizing sales and building customer relationships. From collecting lead information to managing customer data, the best CRM software can help you meet your goals. In this guide, I ranked and reviewed the 17 best CRM software, along with my top 5 choices, so you can pick the best one.

Salesforce

If you want to sell smarter and close more deals, Salesforce is the #1 CRM to consider.

Salesforce

If you want to sell smarter and close more deals, Salesforce is the #1 CRM to consider.

Salesforce

If you want to sell smarter and close more deals, Salesforce is the #1 CRM to consider.

Salesforce

If you want to sell smarter and close more deals, Salesforce is the #1 CRM to consider.

Salesforce

If you want to sell smarter and close more deals, Salesforce is the #1 CRM to consider.

In an industry where 72% of companies use CRM to build better customer relationships and track interactions, the right CRM software will pay off.

Customer relationship management (CRM) software aims to nurture these customer relationships across your channels, ensuring an excellent customer journey and experience and ultimately guiding customers down the sales funnel.

With specialized CRMs (such as CRMs for startups and small businesses), you can find CRM software that will work for your business and budget.

CRM tools help manage and improve company interaction within a centralized database by leveraging email marketing, lead generation, and marketing automation.

What is the Best CRM Software?

After using a ton of different CRMs across numerous tech companies and testing both small business CRMs and enterprise CRMs, here are my top picks for the best CRM software.

1. Salesforce.

Best Enterprise CRM Software.

Max’s Take

Do you want a selling tool that your team can use out of the box? Salesforce is my #1 recommendation for anything (and everything) CRM-related. If you want to get more leads, close more sales and build relationships with your audience, Salesforce gets my top recommendation.

0
Out of 10
Table Header
Best For Overall CRM
Price$25/mo-$1250/mo
Annual DiscountNo
Promotion30-Day Free Trial

Salesforce is one of the most famous names on this list and has more than a million users worldwide. It’s a cloud-based CRM software that caters to all business branches, including sales, service, marketing, analytics, and more.

Learn more about this platform in this in-depth Salesforce CRM review.

Key Features:

  • Opportunity Management – You can close more deals by identifying the perfect opportunities with the ‘opportunity management’ module.
  • Contact Management – With this module, you can track parameters like customer history, communications, and social media mentions.
  • Sales Performance Management – Set sales goals and update targets for the best sales performance.
  • Visual Workflow – You can drag, drop, share, and track files and updates using this.
  • First Feed Feature – This feature lets you see what you want to see (based on your settings).

User Experience:

A visual dashboard gives you all the information and numbers you need to see at a glance while still providing the ability to dive deeply into the details with just a few clicks.

Salesforce’s interface is very user-friendly and easy to navigate. The layout is clean and organized, making it simple to find what you’re looking for.

You can use various apps on tablets, mobile phones, and even smart watches, making it easy to stay connected to your data no matter where you are.

Pricing Plans:

Salesforce offers a variety of products; therefore, the prices may vary. However, the subscription plans start at $25 per user per month, and the most expensive plan costs $1,250 per user per month (both billed annually). You can also get in touch with them for a customized plan.

What I Like/Dislike About Salesforce:

Like:

  • 24/7 customer support is available via phone, email, and tickets.
  • High-level automation and personalization (provide great social experience).
  • 30-day free trial period.
  • Cloud-hosted (faster and inexpensive).
  • Compatible with Linux, Windows, Mac, and Android.
  • Open API (therefore highly customizable).
  • Offer enterprise territory sales management, a sales CRM, and management of social networks.
  • Multi-language and multi-currency customer support.
  • Wide range of email templates to choose from.
  • In-built Einstein Lead Scoring.
  • Lead management with sales force automation tools and business intelligence.
  • Compatible with all devices, including mobile phones.
  • Provides partner communities.
  • In-built process builder and lead generation tools.
  • Many third-party integrations (LeadExec, Ambassador, Zuora, and Zendesk, among others).
  • Mass emailing option to help you save time and effort.

Dislike:

  • Companies who want on-premise deployment can’t use this.
  • Live chat support isn’t available.

Product Updates

  • Appointment Bundling makes it easy to schedule multiple appointments with leads and contacts in a single day.
  • More intelligent data and analytics mean you can trust your data more than ever and make confident decisions.

Get started with Salesforce.

2. Nutshell.

Best for Team Adoption.

Max’s Take

Nutshell is a CRM that allows teams to access critical customer information quickly and easily. Whether it’s contact details, call notes or email conversations, Nutshell provides a single source of truth for every customer interaction.

0
Out of 10
Table Header
Best For Stress-Free Marketing
Price$16+/mo
Annual DiscountYes – Save 16%
Promotion14-day trial

Nutshell automates your sales process, saving time on tasks and ensuring reps know what to do at every moment.

Nutshell’s easy-to-use reports give you insight into your business, so you can measure performance and pinpoint areas for improvement.

These reports provide valuable customer data, metrics, and trends, allowing you to make better-informed decisions on how best to move forward with your sales process.

Another great feature of Nutshell is its email templates and automated personal email sequences.

These features help you stay at the top of your buyers’ inboxes with a fraction of the effort.

Finally, Nutshell also offers simple web forms designed to collect leads directly from your website while tracking their effectiveness.

This makes capturing leads easier and converting them into paying customers without manually entering all the data.

Key Features:

  • Find every contact, customer, and conversation, no matter where they come from.
  • Automate your sales process with automated pipelines and personalized email sequences.
  • View and track your leads in one convenient place, so you can quickly see who’s responded or where they are in the sales cycle.
  • Do all your email outreach from one tool – no need to switch between multiple apps.
  • Report on your performance with easy-to-use information that will show you how well your sales process is doing.
  • Sync up all of your lead data across multiple platforms for maximum efficiency

User Experience:

A personalized, quick start checklist when you sign up helps you get Nutshell up and running in no time.

The dashboard offers an easy-to-understand overview of your customer data, team performance, and sales process so you can stay on top of everything quickly and efficiently.

You can also meet with Nutshell’s CRM experts to ensure that you’re maximizing your platform use and getting the most value out of it.

Pricing Plans:

Nutshell offers these pricing plans:

  • Nutshell: $16 per user per month
  • Nutshell Pro: $42 per user per month
  • Nutshell Limitless: $4,975/month

The Limitless plan offers unlimited seats of Nutshell Pro.

There is also a 14-day free trial available to get you started.

What I Like/Dislike About Salesforce:

Like:

  • Nutshell is laid out in a very user-friendly way
  • It is easy to customize and tailor the platform to your specific needs

Dislike:

  • The Nutshell UX on the iPhone could be improved to make it easier to use on smaller screens.

Get started with Nutshell.

Hi, I'm Max Panych

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Max Panych

Hey I’m Gael, one of the guys behind Authority Hacker. I make a living working from my laptop in various places in the world and I will use this website to teach you how you could do the same.